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- j. c. penney company, inc./business wire - jcp investors, Jcpenney transforms catalog strategy to better serve customer preferences: retailer completes migration from “big books” to targeted catalogs, internet and. Welcome back, jcpenney catalog | multichannel merchant, Welcome back, jcpenney catalog. a part of all our direct-to-customer retail lives is coming back, according to a report in wall street journal. according to wsj, the. J. c. penney - wikipedia, the free encyclopedia, J.c. penney corporation, inc., d.b.a. jcpenney (jcp and penney's for short), is a chain of american mid-range department stores based in plano, texas. the company.